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Lately, I’ve been seeing a lot of people bringing i Pads, but they aren’t using them as their primary presentation tool.Instead, they’re using them to supplement their thought-out printed books.Without question, a face-to-face meeting is more valuable than just about any marketing tool out there.So get prepared, sign up for your reviews early, and knock ‘em dead, champ!Now, no matter what the size of the event—whether you’re hand-selecting a few reviewers, or rotating through the whole group—you know who you’re going to be speaking to.So there is no reason you shouldn’t know about their organization, what they do, and what you hope to achieve from your meeting with them.

I’ve done a lot of these “speed dating” type reviews over the years (ASMP and APA host them, and Palm Springs Photo Festival is also having one in October), and I’d like to share some thoughts about how you should prepare for them, and what you should and shouldn’t expect from your meetings.Others will open the conversation with “what do you want to get out of our time? You could ask what they see as your strengths, or what they would need to see more of before they’d consider working with you, or simply what they’re looking for in photographers.” And often, I’ll get a hesitant “well, let’s just look at my book and talk about it…” If you just wanted to meet someone and introduce your work, that’s fine! That can take off a lot of pressure from the reviewer to offer feedback, and it can be a more collegial chat. You’ve got a real opportunity to pick someone’s brain who you might otherwise struggle to meet with at all, so don’t be afraid to ask questions!First of all, give yourself time to build a portfolio you’ll be proud to show.

Photographers will sometimes trot out their newest work, “Just shot this on Friday!

The most common mistake I observe in these reviews is that many photographers don’t come adequately prepared.

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