No message content is collected for ad targeting (same as Messenger), and there’s no in-app purchases to worry about.
Kids can block and unblock their parent-approved contacts.
When children open the Messenger Kids app, they’ll see a color-customizable home screen with big tiles representing their existing chat threads and approved contacts, with their last message and the last time they were online.
From there, kids can dive instantly into a video chat or text thread with their contacts.
“In other apps, they can contact anyone they want or be contacted by anyone,” Facebook’s head of Messenger David Marcus notes.
Special proactive detection safety filters prevent children from sharing nudity, sexual content or violence, while a dedicated support team will respond quickly to reported or flagged content.
Then, using the Messenger Kids bookmark in the main Facebook app, parents can approve anyone who is friends with them as a contact for their kid, like aunts and uncles or godparents.
In June, The Information reported Facebook was working on an app for teens called Talk, though that’s a bit different than this pre-teen Messenger Kids app.